​Mr. Brainwash: Franchise of the Mind by Ted Vassilev is the first comprehensive book on Thierry Guetta, the French-born filmmaker turned street artist known as Mr. Brainwash. Featuring over 100 color illustrations and critical essays by art historians Eleanor Heartney and Donald Kuspit, this visually engaging volume chronicles Mr. Brainwash’s evolution from guerrilla street art to international exhibitions, including his collaborations with icons like Madonna and Coca-Cola